Every entrepreneur knows that one of the key to growth is to make your business known to those who need its products and services. Well, here is great news! Research indicates that more than 90% of potential buyers consult the Internet. In other words, many people are looking for you on the Internet.
But how do you find them?
There are two ways: either you buy Internet traffic by paying online ads or not. If you are among those who prefer free, that is to say everyone, this article concerns you.
What is SEO?
This term refers to the techniques you can use to improve the ranking of your website among the results presented by search engines like Google. If you want to attract more free Internet traffic, this is an option to consider and exploit well.
Examined in detail, SEO can be complicated, but it is relatively easy to understand the basics and implement it on your site. In most cases, it will be enough to apply the basics to stay ahead of the competition.
An easy recipe
Here’s how to proceed.
First, study your website and structure it so that each page deals with a single subject.
This is useful because search engines aim to present readers with the information they are looking for, the first time, every time. To achieve this, they must understand the content of your web pages.
Facilitate the task to search engines
By articulating each page of your website around a single theme, you will greatly facilitate the classification by search engines and its presentation among the relevant results of a search.
Then choose keywords that will optimize each page. Think of the terms that people are most likely to use to find the information on the page.
Choose keywords
Write down 5 to 10 relevant keywords for the page.
Visit the Google AdWords site . If you do not already have one, create a Google Account. It’s free.
On Google AdWords, open the Tools menu and select Keyword Planner .
Select Search for new keyword and ad group ideas. A page is displayed where you can enter the keywords you have rated, as well as the address of the page to optimize and your category of products or services.
Once you have entered the information, click on the Get Ideas button .
Just under the Search Trends graph , you’ll see two tabs: Ad Group Ideas and Keyword Ideas . Click the Keyword Ideas tab . A little complicated to reach, but it’s the magic page.
Here you can enter your search terms (the keywords you have rated) and find out the average number of monthly searches for each one. You now know if people are actually looking for the keywords you’ve been thinking about and how often. Make sure that the keywords that will be used to optimize your page are among the most searched, while being closely related to the theme of your page.
Under the search terms, Google presents keyword suggestions and their own average number of monthly searches. Locate the relevant keywords with average monthly searches.
Now, make your final list of five relevant keywords with the highest average number of monthly searches. They will be used to optimize your web page. It will probably be a combination of some of your own ideas and suggestions from Google.
Then create your SEO structure. In this document, you’ll list six important optimization elements for each web page that you’ll see when you prepare your content. Here is what it looks like.
Name of the page
Element
Details
Home
Keywords
SEO
Online Marketing
SEO Tips
Optimization
Training on SEO
Title of the page
SEO Tips for Small Business
Description of the page
How to easily improve the ranking of your website in the search engine results with SEO.
Headers
(H1, H2, etc.)
Examples:
H1 = What Is SEO
H2 = improve website ranking
ALT tags for images
SEO structure, free optimization tool
URLs
www.whitehatseo.me
Keywords
Enter your list of five keywords for the page. Registering them here will make it easier to optimize the other elements.
Title of the page
Search engines check the title of the page, also called the title tag, to understand the content of the page. They also indicate it in the search results, as shown in the following illustration:
The page title must be unique, include the most important keyword and be sufficiently catchy to generate interest in 60 characters or less. It should also be known that the first words of the title have more weight than the following for referencing. So look to use your keyword as the initial term of the title.
Description of the page
Search engines display the description of the page under the title in the results, to help users choose the most relevant link to follow. Here is an example:
The quality of the description of the page is important because the information it contains will greatly influence the choice of the reader to click on your link or on that of another site. The description must also be unique and must not exceed 160 characters.
Headers
In website code, headers are defined by tags <h1> to <h6>. These tags are simply used to define the size of the headers that will be presented to the reader. Of these six tags, H1 is the largest size, and H6 is the smallest.
Headers are not just a quick way to change the size and font of your text. They tell search engines that the keywords in the headers are more important.
You therefore have every interest in inserting your keywords. Remember to use only one H1 header per page; it identifies your main title and must contain the most important keyword.
You can then disseminate the main keyword and the others everywhere in your text. But do not overdo it; “Keyword stuffing” can annoy readers and reduce the ranking of your pages in Google’s results.
ALT tag for images
The ALT tag is used to display descriptive text for an image that does not appear, not least because some users prefer to browse the web by disabling images.
But we mainly use the image replacement text because the search engines can not read the numbers or characters contained in the images and even less understand the context of the image itself.
Your keywords may look great and catchy on an image, but the only way to get them recognized by search engines is to associate an ALT tag with the image. Therefore, creating alternate texts that include your keywords is another effective SEO technique.
Structure of the URL
The URL is the address of the page. The words used in its syntax convey to the search engines very strong indications on the content of the page. The URL should contain the main keyword of the page.
Also, avoid dialing URLs with strings that make no sense to the visitor. Use only lowercase letters and numbers, and replace the spaces with dashes.
Raise the page ranking
If you create a SEO structure for each of your web pages and optimize the six elements, you’ll have covered the most important aspects of SEO for search engines to better categorize your website.
In some areas where online marketing is fiercely competitive, it may not be enough for your site to appear on the crucial first page of the search results.
But if you do not optimize these elements, it is highly unlikely that your website will be spotted in searches other than by your brand or company name.
Implementation
Now that all your content is optimized, it’s time to implement it on your website. If it is built using a content management system (CMS) such as WordPress, all changes can easily be made without the help of a programmer.
On the other hand, if an older exclusive system was used to create the site, you will have to submit your SEO structure to your programmer to optimize each page according to your instructions.
A technology in constant evolution
Search engines are constantly changing their way of ranking websites. What has weight today may not be so much in two or three years.
The social media have become increasingly important in the search results for some years. If you regularly participate in social platforms like Facebook, YouTube, and LinkedIn, you increase the chances that your website will be in the search results.
Your best weapon: quality content
The quality of the content will always remain an essential SEO criterion. As long as people want answers, search engines will try to find the most relevant pages to provide them.
Your best strategy to be among the top research results and stay there is to regularly publish quality and timely content. You will become a leader in your industry and attract more visitors to convert into customers.
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